Reduce food waste, simply.

The world's first smart storage system will be launched by Ovie in 2019.

The average household throws away 40% of the food they bring home, Ovie, a Chicago based tech startup, has combined a connected app with thoughtful product design to create a smart food storage system that will eliminate waste and change the way people eat, save, and shop for food .


The Smarterware product line consists of Smart Tags, 6-cup containers, clips, and universal connectors that can attach to any container or bottle in a fridge. The Smart Tags fit securely into the Smarterware container, clip, and universal connector.  

Each tag features a light ring to give instant at-a-glance visual cues showing the freshness of every tagged item in the fridge.  For instance, the light starts off on green meaning it’s safe to eat, then turns yellow to show it should be eaten soon, and then ultimately to red when it’s time to throw it out.  

“We designed our smart tags to not only track food for notification purposes, but also to provide visual indicators to anyone in the household,” noted Dave Joseph, co-founder and head of product design. “The color changing light ring was key in making it extremely easy for every member of the household to see what food is important to eat now.”


Ovie goes a step further and integrates with Alexa and other smart home hubs, recipe apps, and grocery apps.  It will keep track of everything tagged and will send reminders to a smartphone when food is about to go bad.  

It will also provide tips on how to eat it, recipe ideas using other tagged items in the fridge, and even connect with grocery apps to allow users to order missing ingredients to complete a recipe.


Ovie plans to begin shipping Smarterware in early 2019.  

www.ovie.life

Reduce food waste, simply.