1984, Dream Home moved to Cabinet Way, Chingford, where it established a small kitchen assembly facility, and in 1992, Kevin and Chris took the opportunity to purchase the company, keen to expand into manufacturing. They were aware of the skilled craftsmanship that went into creating premium kitchens, thanks to their many years importing products from some of the most renowned German and Italian manufacturers. They coupled this knowledge with their experience of the UK market to develop their own high-quality product.
Despite starting from humble beginnings, with only a handful of key staff, the business successfully designed and manufactured its own quality kitchens and the company’s reputation grew. In 1999 Kevin and Chris decided to rebrand and introduce the name Urban Myth, as a reflection of the company’s innovation and modernity, to carry the company into the 21st Century.
Over the years, Urban Myth has continued to develop and expand its own manufactured product range ‘Urban Life’, whilst maintaining excellent relationships with its German and Italian kitchen manufacturers to offer customers one of the most diverse ranges of kitchens available.
...Chingford head office boasts a 4000sq ft showroom, featuring over 20 unique full-size displays, and its 30,000sq ft factory in Essex is equipped with state-of-the-art machinery, digitally integrated to its offices and cutting edge design and manufacturing systems, to create a fully streamlined business.
Today, Urban Myth employs over 80 people and makes every effort to remain ahead of the curve in the design and manufacture of high-specification kitchens. Kevin and Chris continually invest in the very best talent and technology in order to maintain this position and provide an unrivalled customer experience.
In summary, Urban Myth challenges convention, whether it’s traditional or contemporary, and believe great design is achievable on any budget.
Working alongside Kevin & Chris are our directors who with their diverse specialisms bring a wealth of knowledge and experience to our company.
Contract Sales Director
Rob has worked for Urban Myth for over 18 years and has been key to the expansion of our contract business. An accomplished Sales Director Rob, oversees all operational and commercial aspects of our busy contracts office. With in-depth knowledge of the construction industry, Rob works closely with his team managing the design of kitchens to suit specification and budget.
Contract Installations Director
Daniel began working for Urban Myth 14 years ago and is responsible for managing the full turnkey installation of furniture and kitchens for our contract business.
Daniel has a passion for the business and thrives under the pressure of this demanding role ensuring our high standards are met whilst delivering projects on time and on budget.
Neil joined the company nine years ago and is responsible for the development and smooth running of the manufacturing operations at our factory. Neil’s production expertise is integral to the company being able to meet the demand of our expanding customer base.
John joined the company in 2016 and oversees the commercial, financial and human resources functions within the business. With over 26 years’ experience in this field he has covered all aspects of the commercial functions of a business and continues to take pride in applying them with Urban Myth to ensure the company remains ahead of the curve.
Rob has been with the company for 19 years and manages the technical needs of the company. He promotes the use of technology throughout the business, overseeing the automation and streamlining processes to improve efficiency between our offices and factory