Potato chips are usually packaged in one of two ways, a sealed bag or, like my favourite ones, a tube (you know the ones I mean), this tube however can create a problem. Once you get a third of the way down the stack, getting to the other chips can be a noisy affair. Getting to the ones at the very bottom, well that's a different story all together (think; the scene in Clerks where Dante helps the stolid customer free his stuck hand from the Pringles tube saying 'sometimes you just have to let the ones at the bottom go').
There may be a solution...Korean designer Dohyuk Kwon and his team have created this rather smart packaging called Bloom Chips. In the form of a wrinkled cylinder, the tube 'blooms' into a bowl when opened. While Kwon says 'It's mechanism is more complex than it looks, simply speaking it's like a blooming flower'. Kwon has won a Red Dot Award for his design.